ESEN Log in
Pricing Book a demo
GROUPS AND CHAINS

Many properties, one control tower

Sentinel AI runs revenue for your whole portfolio from a single view: forecast, competitive set and rules per property, with the same strategy across every hotel and every decision explained. Inside R2 OS, your group data is already connected.

The problem with growing on scattered tools

When every hotel in the group manages its pricing with its own tool, its own spreadsheet and its own judgment, the strategy stops existing: there are as many strategies as managers. The portfolio report gets built by pasting exports from each system; it arrives late, carries errors and never explains the deviations, so the revenue meeting is spent reconstructing numbers instead of making decisions.

Sentinel AI is the RMS that lives inside R2 OS, so the reservations and channels of every property are already connected. The whole group is steered from one control tower: each hotel forecasts from its own booking curve and competes in its own market, while the metrics, the limits and the rules follow a single logic you define at the portfolio level.

One control tower for the whole portfolio

Central strategy, local execution and every decision explained, inside R2 OS.

CONTROL TOWER

Every property in one view

Occupancy, average daily rate (ADR), revenue per available room (RevPAR) and booking pace for each hotel, side by side and live. No more opening one dashboard per property or waiting for the weekly consolidation: the group picture is always current, with drill-down into any property when you need it.

  • The full portfolio on one screen, no pasted exports
  • Drill into any property in one click
CONSISTENT KPIS

Compare properties without tricks

Every property is measured with the same metrics, the same definitions and the same cutoffs. That is how you spot which hotel is falling behind its market and which one is leaving money on the table, with evidence that is comparable across cities, not each manager’s version of events.

  • Same definitions of occupancy, ADR and RevPAR across the group
  • Find the lagging property with data, not opinions
FORECAST PER PROPERTY

Each hotel forecasts from its curve

Every property gets its own demand forecast, built from its own booking curve: pace and pickup, meaning how fast each date is filling against its history and how many net rooms it gains or loses. You see the detail per hotel and the consolidated group picture, so you know where to push and where to protect.

  • Pace and pickup per property, against its own history
  • Consolidated view for leadership, detail for operations
GLOBAL STRATEGY

One logic, each market its price

You write the pricing rules once, at the group level, and adjust them per property where its market calls for it. A beach hotel and a city hotel do not charge the same, but both follow the same movement logic, and every rule can be tested in simulation mode before you switch it on.

  • If-this-then-that rules, per group or per property
  • Simulate the effect of a rule before activating it
BRAND LIMITS

Floors and ceilings nobody skips

You define the price floor and ceiling per property, season or room category, and no recommendation ever crosses them. Your brand positioning stays protected across the whole portfolio, without depending on every local manager remembering the discount policy.

  • Limits per property, season or room category
  • No recommendation leaves the limits you defined
GOVERNANCE

Every decision leaves a record

Every price recommendation shows its reasoning, and every rate change lands in the log: which rule triggered it, which signal motivated it and who approved it. The group revenue meeting turns into a review of exceptions, not a reconstruction of what happened.

  • Trace who changed which price, when and why
  • Group governance lives in the data, not in memos
THE SENTINEL DIFFERENCE

Other setups hand you one tool per hotel and leave you to stitch the portfolio together by hand. Sentinel AI steers the whole group with a single logic and shows you the why behind every price, at every property.

One control tower vs. the traditional approach

Why a single logic beats scattered per-hotel tools and a consolidated spreadsheet.

SENTINEL AITool per hotelConsolidated spreadsheet
The whole portfolio in one view
Updates with every booking
Metrics comparable across properties
Rules and limits at the group level
Every rate change is traceable
A new hotel inherits the strategy

Questions from group revenue directors

Can I have different rules per hotel without losing the group line?
Yes. You define a base strategy at the portfolio level and, on top of it, adjust the floor, ceiling and rules of each property to its market. The group line is always respected, because no recommendation crosses the limits you defined.
Does each property get its own competitive set?
Yes. The Booking and Airbnb rate shopper monitors the price, occupancy and reviews of each hotel’s rivals in its own market. A beach hotel and a city hotel are never measured by the same yardstick; what is shared is the logic, not the literal price.
Is the forecast per hotel or per group?
Both. Each property forecasts from its own booking curve and its own history, and the portfolio aggregates those forecasts for the executive picture. If a hotel lacks history, the system says so instead of inventing.
Do I need a revenue manager per property?
No. Sentinel AI does not require a specialist to operate. And if you have a group revenue manager, the rules engine and the explained recommendations let one person run several properties at once, spending their time on strategy and exceptions.
How do I keep a local manager from breaking the strategy?
With rules and limits written at the group level and a log of every change: which rule triggered it, who approved it and why. Governance lives in the data, auditable at any moment, not in memos that get forgotten.
What happens when I add a new hotel to the group?
Once you connect it to R2 OS it appears in the control tower, inherits the group’s rules and limits and starts forecasting from its own data. From there you fine-tune it to its market, without setting everything up from scratch.

PUT YOUR REVENUE TO WORK

Book a demo and see how Sentinel AI suggests the price of every night from your own data.